We will continue to use our talent and capabilities to drive sustainable initiatives that deliver strong and consistent results.


Malini N. Menon

Founder & Managing Director

Thank you for visiting IEDEA and I am delighted to have you here and hope you have a meaningful time exploring the site and getting to know us.

I’ve been in the advertising, marketing and PR industry for over thirty-four years, thirty of which have been in the UAE. It has been both an honour and a privilege to live and work in this great nation, one that has immense regard for women and specifically women like me, in the workforce.

Let me tell you a bit about IEDEA and where we are at this time. IEDEA is a Dubai-based company that connects with global and regional businesses and is at the intersection of creative solutions, profitable and strategic partnerships and impeccable delivery. We use our resources, experience and capabilities to bring to bear, the strongest collaborations and partnerships that represent both government and global investors in sustainable initiatives. We live by our credo – ‘Enabling sustainable business networks’ and it compels us to deliver on our responsibilities to our partners, associates, employees, our communities, our environment, and our nation with heart.

As a business ideation agency with clients across Government, public, private and social enterprise sectors, our pioneering spirit is matched by our huge body of relevant work and hallmark credibility. Working with selected partner organisations, we support initiatives that seek to generate economic and social impact. It is in this spirit that we choose to live and serve, in the footsteps of UAE’s Founding Father, H.H. Sheikh Zayed who was and will continue to be an enduring and deep influence on all who live and work in this nation.

Over the past 30 years, IEDEA has been instrumental in bringing to life some of the region’s greatest initiatives and campaigns. None of this would have been possible without the love for work and our desire to be the best. Through IEDEA’s palette of speciality programmes, we are constantly discovering novel ways to add more value for partners, clients and all other stakeholders in IEDEA’s future.

We live in times of great change and challenges but there are opportunities everywhere. Driving attention to them as we stand at the threshold of several world-shaping events where we can play a part, guided by our values and our commitment towards excellence, enables us to march ahead, stronger than ever.

I look forward to hearing from you. Do feel free to write to me at my direct email address md.office@iedea.com.

Welcome to IEDEA.