Brand Creation & Strategy

From concept to equity

IEDEA specialises in business brand strategies for global enterprises, bringing into the mix, information, PR intelligence, local business network connectivity, funding support and empowering associations to create and develop sustainable business brands in the region.

A business brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the business idea, and the goods and services of the business entity to differentiate its promise from those of the competition. Building a business brand’s equity is important as it serves as the bridge between what happened to the business brand in the past and what should happen to this brand in the future. IEDEA leverages its key intelligence systems, networks, PR and branding professionals in works closely with business brand to ensure that recommended changes happen gradually and with minimum spend and confusion in the market place.

Strategic business brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. IEDEA offers custom-built concepts and techniques to improve the long-term profitability of your business brand strategies.